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E-sports team is latest franchise partnership at Gillette.
May 16, 2017
By: Christine Esposito
Editor-in-Chief
Gillette has named EDward Gaming (EDG), described as the “top Chinese League of Legends team in the world,” as the brand’s first global e-sports team partner, adding it to Gillette's portfolio of team partnerhips that include iconic sport franchises FC Barcelona and the New England Patriots. Since entering the esports arena earlier this year as partners with ESL, the world’s largest esports company, through a sponsorship of the Intel Extreme Masters (IEM) World Championship, Gillette ha...
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